Highland Apple Cider Vinegar

高原苹果醋（品牌）

云南是个物产极为丰富的地域，拥有得天独厚的地理优势和气候条件。这里盛产各种不同季节的水果，即便同样的水果无论是口感和营养成分都与国内其他地方的不尽相同，这也是云南久负盛名“植物王国”、“水果之乡”的重要原因之一。这次我们的品牌项目就是云南一种很常见的水果制作的果饮，云南昭通盛产的小苹果经传统工艺酿造的苹果果醋饮料。这款饮料的口感和生产工艺都与市面上的苹果醋区别很大，不但口感清冽香甜汤汁色泽也很独特称得上上乘的琥珀色，这两大优势得益于苹果自身的品质以及独特的酿造工艺，这让每位品尝过的消费者都赞不绝口，拥有绝对的口碑优势。由于客户市场主要以文山市场为主并要求最大限度保留原有设计元素，主推“高原苹果”的概念同时不想加入云南的地方文化，所以设计之前通过多次讨论最终以实物苹果为主要形象进行升级优化以最直接的视觉呈现展示高原苹果的品质。设计的亮点在于通过白底的罐体不遗余力的展示这颗苹果，让售卖的堆头看上去就是一堆很抢眼的苹果摆在那里快速吸引消费者的注意力通过食欲的刺激挑逗消费者的购买欲。

云南是个物产极为丰富的地域，拥有得天独厚的地理优势和气候条件。这里盛产各种不同季节的水果，即便同样的水果无论是口感和营养成分都与国内其他地方的不尽相同，这也是云南久负盛名“植物王国”、“水果之乡”的重要原因之一。这次我们的品牌项目就是云南一种很常见的水果制作的果饮，云南昭通盛产的小苹果经传统工艺酿造的苹果果醋饮料。这款饮料的口感和生产工艺都与市面上的苹果醋区别很大，不但口感清冽香甜汤汁色泽也很独特称得上上乘的琥珀色，这两大优势得益于苹果自身的品质以及独特的酿造工艺，这让每位品尝过的消费者都赞不绝口，拥有绝对的口碑优势。由于客户市场主要以文山市场为主并要求最大限度保留原有设计元素，主推“高原苹果”的概念同时不想加入云南的地方文化，所以设计之前通过多次讨论最终以实物苹果为主要形象进行升级优化以最直接的视觉呈现展示高原苹果的品质。设计的亮点在于通过白底的罐体不遗余力的展示这颗苹果，让售卖的堆头看上去就是一堆很抢眼的苹果摆在那里快速吸引消费者的注意力通过食欲的刺激挑逗消费者的购买欲。

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Yunnan is an extremely rich region with unique geographical advantages and climatic conditions. It is rich in fruit from different seasons. Even though the same fruit has different taste and nutrients than other parts of the country, it is one of the important reasons why Yunnan has long been known as the “plant kingdom” and “fruit home”. This time our brand project is a very common fruit-making fruit drink in Yunnan, an apple-fruit vinegar drink made by the small apples produced by Yunnan Zhaotong. The taste and production process of this beverage are very different from the apple cider vinegar on the market. Not only the taste of the sweet and fragrant sweet soup is unique, but also the superior amber color. These two advantages are due to the quality and uniqueness of Apple itself. The brewing process, which makes every tasted consumer praise, has an absolute reputation. Since the customer market is mainly based on the Wenshan market and requires the original design elements to be retained to the utmost extent, the concept of “Plateau Apple” is not intended to be added to the local culture of Yunnan at the same time. Therefore, through the many discussions before the design, the actual apple is the main image. Optimization shows the quality of plateau apples in the most direct visual presentation. The highlight of the design is that the white body of the canister spares no effort to display the apple, so that the pile of sold looks like a bunch of eye-catching apples placed there to quickly attract the attention of consumers to stimulate consumers' purchase through appetite stimulation. want.

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