SIX SEX

第六感

第6感从来都是女性的专属本能，怎样将女生、第6感、套套紧密的联系在一起同时又能直观形象地把这一诉求通过视觉表现出来将是本次设计的重点。本次创意打破了传统的思维模式，通过对消费人群的消费行为、心理需求进行梳理、推敲，最终提出了以女性群体为主观概念的创意主题“拯救小鸟“。这是一个幽默而风趣的主题，是一种极具”内涵“的暗示性情感表达，表现了女生通过自己的第6感而感知到的男生最真切的生理需求，最终女生以含蓄、委婉的方式解决了男生这一需求的过程。可以说这是一款每位知性女生都值得拥有的浪漫神器。

第6感包装设计

 

表现手法：（这是一款由女生送给男生的避孕套产品，通过幽默诙谐的手法表现了女生对男生最真实的第6感）“困在鸟笼中的小鸟需要被解救”以一只生动、可爱的笼中小黄鸟为题材，通过夸张、形象的手法传达了小鸟被困的无奈与渴望，在用尽不同手段营救无效的前提下，最终通过“第6感“而获救的过程，同时通过获救后的自由和舒畅的神情暗示了”第6感“给男生带来的无限快感。同时，包装以鲜亮的色彩基调延伸的系列产品，给人以欢快、浪漫、趣味的视觉享受既符合大众消费者的审美情趣又适合年轻群体的审美口味。

Performance method: (This is a condom product sent by a girl to a boy. The humorous and humorous way of expressing the girl's true feelings of the boy's sixth sense) "The bird trapped in the cage needs to be rescued." The vivid and lovely caged yellow bird is the subject. Through exaggeration and imagery, it conveys the helplessness and eagerness of the bird being trapped. Under the premise of using different methods to rescue it, it is eventually rescued through the “sixth sense”. The process, at the same time, through the rescued freedom and relaxed expression hinted at the "sixth sense" to bring the infinite pleasure to the boys. At the same time, the series of products that are packaged with bright color tone extensions give people a joyful, romantic and interesting visual enjoyment which is not only in line with the aesthetic tastes of the mass consumers but also suitable for the aesthetic tastes of young groups.

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